[Wichita-SCCA] newspaper

Fri Feb 9 17:09:18 EST 2007

Don't confuse "publicity" with "coverage."

The heartburn at SCCA is how we advertise events to entice people to come.

If some publication decides to come write a story about the event, that is 
THEM covering it, not YOU publicizing it. Just be careful in interviews to 
be quoted as inviting participants. "Oh, sure, anybody can come drive one of 
our events. It's easy, in almost anything in their driveway. We'll help them 
out, walk them through, show them the ropes." But never, "come out and 
watch."

BTW, and IMHO, the article would be better keyed to a Wichita event, not a 
Strother event. To entice the never dunnit, you make it easy -- distance 
will be off-putting to someone who's starting out. Would you rather have 
five newbies from Wichita or one newbie from Winfield? Get 'em hooked, then 
introduce traveling.

Oh, and it is not just "the inherent of danger when talking about large 
pieces of metal being driven near the limit." But rather that participants 
do legal things like sign waivers in order to be on-site and they are more 
easily controlled. Spectators do not, and they are more difficult to control 
(they wander places they shouldn't, and we're typically not set up to handle 
that). Thus the chance of *someone* being injured (even slightly) is not 
only greater, there is also a greater chance it is someone not covered by 
our comprehensive insurance plan since this group of people also doesn't 
know what to watch out for.

----- Original Message ----- 
From: "david guilliams" <davidguilliams at yahoo.com>
To: "Wichita Region SCCA." <wichita-scca at wichitascca.org>
Sent: Friday, February 09, 2007 11:46 AM
Subject: Re: [Wichita-SCCA] newspaper

> The March 11 event is in Wichita.  The March 25 event will be at Strother 
> field.  As Tom Z said, the National Office is very particular about how 
> publicity is handled (lawyers and insurance).  It may be better to run an 
> article closer to the Strother field event. I think an article about the 
> solo event would be nice,  the key point of the rules (as I understand 
> them, and I'm sure someone will correct me if I'm wrong)  is that the 
> purpose of publicity is to get people out to participate at the event, 
> rather than to just come out to watch.  This is because while the activity 
> is made as safe as possible, there is always the inherent of danger when 
> talking about large pieces of metal being driven near the limit.
>
> All that being said if you are looking for information for an article, I 
> think we can put something together to send to you.  Give me an idea how 
> much info you want.   A lot of information is available on our website 
> www.wichitascca.org and the national website www.scca.org    We would 
> welcome more people to come out to the events,  our turnout could use to 
> be better at Strother Field, it is just that we need to balance our 
> publicity with the dictates of the national office.
>
> I hope this relieves some of your frustration.  Feel free to contact me 
> for more information.
>
>
> David Guilliams
> Solo Co-chair, Wichita Region SCCA
>
> "The pure and simple truth is rarely pure and never simple." Oscar Wilde
>
>
> ----- Original Message ----
> From: "action at arkcity.net" <action at arkcity.net>
> To: Wichita Region SCCA. <wichita-scca at wichitascca.org>
> Sent: Friday, February 9, 2007 10:59:41 AM
> Subject: Re: [Wichita-SCCA] newspaper
>
>
> This is so frustrating.
> I've written and deleted several messages re: this exchange lately.
> Too bad you are only interested in the Eagle.
> I requested info for our regional publication (Action! every Saturday in
> the Courier and Traveler)subject="newspaper", but to no avail.
>
> Action! Editor
>
>
>> There was an article in the W-O-W section a few years ago, with pics of 
>> Lu
>> in the Vee, and Ken Neely in his S2k.  Mike rode with me (which may
>> explain a LOT) and talked with several people, then wrote up a nice
>> article.  When I contacted him again the next year to write another
>> article, he explained that they only do one story. Our events were listed
>> in the upcoming events area, as long as I sent him the info AT LEAST 2
>> weeks in advance. So it isn't any big deal for us to get listed, just
>> takes somebody to send the info in.
>>
>> P.
>>
>> -------------- Original message from Webmaster
>> <webmaster at wichitascca.org>: --------------
>>
>> It could have been.  I think one of the pictures was an open wheel car
>> (didn't know the FV back then), and one was a taurus or contour or
>> something.
>>
>> Guy
>>
>> Geis, Lu wrote:
>> Was it me? Was it me?  My picture was in a few years ago.  I am such a
>> star!
>>
>> Lu Geis
>> -----Original Message-----
>> From: wichita-scca-bounces at wichitascca.org
>> [mailto:wichita-scca-bounces at wichitascca.org]On Behalf Of Webmaster
>> Sent: Friday, February 09, 2007 8:22 AM
>> To: Wichita Region SCCA.
>> Subject: Re: [Wichita-SCCA] newspaper
>>
>>
>> The article in the Eagle about 5 years ago or so is EXACTLY what made me
>> come to an event.  I saw the photo of a car, and read the article just to
>> see, and I tracked it down from that.
>>
>> Like Brian Meyer, I was just watching, curious, and finally someone 
>> talked
>> to me, and I felt comfortable enough to give it a try, and I've been
>> hooked ever since.
>>
>> Guy
>>
>> Kevin Anderson wrote:
>> How about asking the Wichita on Wheels guy to come to one of our events,
>> take some pictures and write an article on our sport .  If he will write
>> an article about one of my co-workers Ford Festiva gas mileage
>> achievements, he would surely write about us and reference our website.
>> My co-worker said he was a very cool guy always looking for car stuff to
>> write about.
>>
>> Kevin
>>
>> Tom Zickuhr <tzickuhr at gmail.com> wrote:
>> I still think we can and should get events listed in the Sunday Eagle
>> "Wichita on Wheels" section.  I worked it out with SCCA the year before
>> last only to have the Eagle edit it down and delete some important info.
>> I was forgiven by the SCCA.
>>
>> I think we could meet the SCCA and Eagle's requirements, but it would
>> require just listing a date and a phone number to call for info.  Anyone
>> want to volunteer to take calls?
>>
>> Tom Z
>>
>>
>> Now that's room service! Choose from over 150,000 hotels
>> in 45,000 destinations on Yahoo! Travel to find your fit.
>>
>> _______________________________________________
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>>
>>
>>
>>
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>
>
>
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